This holiday campaign was designed for Sofia Vergara’s fashion collection, sold exclusively at Walmart, highlighting its diverse assortment of jeans, outerwear, activewear, and dresses. The campaign emphasized the collection's stylish appeal while celebrating its inclusivity, ensuring the brand’s ability to flatter and empower all body types. By seamlessly blending sophistication and versatility, the campaign showcased the collection as a must-have for the season, embodying both elegance and accessibility. With reflective disco balls and party-inspired lighting, the campaign fit right into the season, celebrating with showstopping looks for every holiday occasion.