Born out of the vibrant LA beauty scene, Morphe is a bold cosmetic brand creating spaces for makeup artists and collaborations to flourish. In 2017, Morphe partnered with Ourpha Zinali to feature the launch of a limited edition lip contouring collection. The set included an exclusive brick red lip gloss paired with a contouring lip pencil. The launch incorporated teaser emails and homepage banners as well as homepage assets for consumers to shop Ourpha’s look.